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Clients and References

Since 1999 and our inception, a multitude of employers from many different industries have trusted our expertise.

Every one of our clients has specific needs that require individual, tailor-made consultations.

What our clients have in common is their understanding of the importance of employer branding for their future challenges, which they approach strategically.

What our clients have to say:

"Receiving direct feedback about Allen & Overy, as an employer, is very important to us. Having knowledge about the preferences and individual needs of our target group helps us to support the customized and optimized alignment of our recruiting programmes. We therefore conduct internal surveys on a regular basis, as well as drawing upon the results of external employer image surveys. It is here that the analyses of trendence, with their reliable and significant figures, is a decisive element."

Nadine Klimt - Manager Legal Recruitment Germany, Allen & Overy LLP


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"Allianz has been using the trendence results of the European Business Edition for several years. Their data have significantly helped us to gain an insight into the evolution of our employer brand in the 24 countries. Now, the new online tool empowered us to analyse in a better way the whole range of different data provided by trendence".

Carlos Felipe Gonzalez - Employer Branding & Recruiting Senior Consultant, Allianz


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"As a leading consulting firm, The Boston Consulting Group has very high expectations toward it’s future managers. In order to gain market intelligence about German high potential graduates, we are using the specialised research solutions of the trendence Institute"

Tanja Woutskowsky - Recruiting Manager, The Boston Consulting Group


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"We make use of trendence’s services and products as they enable us to define the profile or our target group and communicate accordingly. To know about how our target group perceives our Employer Brand plays a decisive role in our decision-making processes. trendence convinces us with its long-term experience and it’s competency in finding specific solutions for our HR marketing."

Carole Leroy - HR Communication Manager, BNP Paribas


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"Thanks to the trendence Institute’s Graduate Barometer, we have comprehensive and representative information on the profile and expectations of our target graduates. What are the best media channels to reach them, for instance. We can therefore better target our actions to inform them about the diversity of jobs we offer at our company. trendence’s studies enable us to base our decisions on concrete data and to monitor the progress of our employer brand.“

Philippe Lazzarotto - Responsable Talents Sourcing, GDF SUEZ


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"Trendence helps us with competent research to determine our position as an employer and how to go forward. In this way we are always well informed about the latest developments in the employers market and can quickly respond to them."

Dr. Andreas C. Köchling - Head of Human Resources, Gleiss Lutz


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“We have been using trendence for many years now and it has really helped us to understand our image in the UK graduate market. For us, the trendence barometer study is the most scientific way of measuring the effectiveness of our campaign and marketing activities”.

Helen Alkin - Recruitment Manager Graduates & Customer Assistants, Marks & Spencer PLC


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"Porsche is permanently seeking highly qualified, highly motivated talent that will ensure the long-lasting success of our business. In order to be able to assess latest developments on relevant graduate markets, we are using the Employer Branding research of the trendence Institute with great success for many years."

Dr. Martin Meyer – Head of HR Marketing, Porsche


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“The UK trendence Graduate Barometer has enabled Rolls-Royce to continue attracting high calibre engineering graduates. The research based consulting approach trendence uses has shown us exactly what motivates our target graduates and has allowed us to really understand why UK students choose us as a top employer”.


Daniel Perkins, Global Employer Brand Project Manager, Rolls-Royce PLC


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"In April 2011 we received the results of trendence´s Graduate Barometer 2010 – Law Edition. We wanted to know more about employers’ attractiveness among students about to graduate, their expectations for the job market and the media channels they use. The results of the study have strongly influenced our recruitment strategy at Siemens Legal. Basically, the Compendium – Law Edition served as a great basis for our work and we strongly recommend its results for use as input for recruitment strategies."

Rosemarie Schwarz – Senior Consultant, Siemens AG


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