Top Employers of German Business Graduates

Since 1999, trendence interviews talented youth regarding their favorite employers and career plans. This year 52,000 students took part in the trendence Graduate Barometer including over 14,000 business students. Here you can find the rankings of their favorite employers and further results from the business student survey.

Are you interested in the graduates of other subjects in Germany? Then click here: IT ⋅ Engineering ⋅ Law

Ranking of Top Employers 2017

2017 Employers % 2017
1 BMW Group 13.1 %
2 AUDI AG 10.5%
3 Daimler/ Mercedes-Benz 10.3%
4 Porsche AG 8.0%
5 Google 7.5%
6 adidas 7.3%
6 Lufthansa Group 7.3%
8 Bosch Gruppe 6.1%
9 PwC 5.6%
10 McKinsey 5.1%
11 Apple 5.0%
12 EY 4.9%
13 BCG 4.4%
14 Auswärtiges Amt 4.2%
14 Volkswagen AG 4.2%
16 KPMG 4.1%
17 Siemens 3.8%
18 Amazon 3.6%
19 L'Oréal 3.2%
20 Nike 3.1%
21 Airbus Group 2.9%
21 Deloitte 2.9%
21 SAP 2.9%
24 BASF 2.7%
25 Red Bull 2.6%
26 Bayer 2.5%
26 dm-drogerie markt 2.5%
26 Unilever 2.5%
29 AIDA Cruises 2.4%
29 Europäische Kommission 2.4%
31 Continental 2.2%
31 Europäische Zentralbank 2.2%
31 Goldman Sachs 2.2%
31 ProSiebenSat.1 2.2%
35 IKEA 2.1%
35 TUI 2.1%
37 Ferrero 2.0%
38 Allianz Gruppe 1.9%
38 Beiersdorf 1.9%
38 Deutsche Bahn 1.9%
38 Fraport 1.9%
38 MICROSOFT 1.9%
43 Accenture 1.8%
43 Coca-Cola 1.8%
43 Deutsche Bank 1.8%
43 Dr. Oetker 1.8%
47 Procter & Gamble 1.7%
47 ZF Friedrichshafen 1.7%
49 Bain & Company 1.6%
49 GIZ 1.6%
49 HARIBO 1.6%
49 J. P. Morgan 1.6%
49 REWE Group 1.6%
54 HUGO BOSS 1.5%
54 ThyssenKrupp 1.5%
56 ALDI SÜD 1.4%
56 Nestlé 1.4%
58 Bertelsmann 1.3%
58 Deutsche Telekom 1.3%
58 Sparkassen-Finanzgruppe 1.3%
61 Deutsche Bundesbank 1.2%
61 Peek & Cloppenburg 1.2%
61 Thomas Cook 1.2%
64 Henkel 1.1%
64 Kühne + Nagel 1.1%
64 Lidl 1.1%
64 Schaeffler 1.1%
68 E.ON 1.0%
68 IBM 1.0%
68 Roland Berger 1.0%
68 Tchibo 1.0%
68 ZDF 1.0%
73 Boehringer Ingelheim 0.9%
73 CLAAS 0.9%
73 Commerzbank 0.9%
73 Deutsche Post DHL 0.9%
73 KfW Bankengruppe 0.9%
73 MAN 0.9%
73 OTTO 0.9%
80 Bahlsen 0.8%
80 Deutsche Börse 0.8%
80 DZ BANK 0.8%
80 EDEKA 0.8%
80 Morgan Stanley 0.8%
80 Munich Re 0.8%
80 PUMA 0.8%
80 Roche 0.8%
80 Samsung 0.8%
80 Sony 0.8%
90 DATEV 0.7%
90 Fresenius Group 0.7%
90 Horváth & Partners 0.7%
90 Kärcher 0.7%
90 Sixt 0.7%
95 Airberlin 0.6%
95 ARD 0.6%
95 Brose 0.6%
95 Johnson & Johnson 0.6%
95 NOVARTIS 0.6%
95 Schenker 0.6%
95 Volksbanken Raiffeisenbanken 0.6%
95 zeb 0.6%

These employers convince Digitals

How well do employers convince the digital talents? We have investigated it. Just how well each of the top employers convinces the Digitals of themselves, you can read in the ranking of the top 100 employers. Decisive was the quota of Digitals among the number of potential applicants as well as the market strength of the employer in general.

Download the full ranking of the top 100 employers of German business graduates and Digitals here (PDF).

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