Our specialised studies: Tailored solutions for your HR marketing

trendence is your expert for individual research projects in the field of employer branding.

With precise, tailor-made concepts, we focus on your individual needs.



References

Image Study

for a large German mobility company:

  • Time period: 2012, 2013, 2014, 2015
  • Objective: Create an overall ranking to measure employer image, develop a ranking management tracking system
  • Respondents: Business, Engineering and IT students, school leavers, professionals (academic and non-academic professionals, aged 30+)
  • Country: Germany
  • Method: Quantitative online survey (over 3,000 responses), trendence Barometer Studies with target group specific analyses (over 40,000 respondents)

European Image Study

for a large telecommunications company:

  • Time period: 2012, 2014
  • Objective: Quantitative investigation into the choice of an European employer
  • Respondents: students and young professionals
  • Countries: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, Poland, Romania, Russia, Serbia, Slovakia, Spain, Switzerland, the Netherlands, UK.
  • Method: Quantitative online survey (over 4,000 responses)

Global Careers Study

for a large telecommunications company:

  • Time period: 2012, 2015
  • Objective: Quantitative investigation into the optimisation of the employer image worldwid
  • Respondents: students and young professionals
  • Countries: Austria, Belgium, Bulgaria, China, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, Japan, Malaysia, Mexico, the Netherlands, Poland, Romania, Russia, Serbia, Slovakia, Spain, South Africa, Switzerland, UK, USA
  • Method: Quantitative online survey (over 8,000 responses) 

Individual assessment of an employer’s image

for an airline company:

  • Time period: Annually in Spring
  • Objective: Individual investigation of the employer brand as well as specific employer branding activities (e.g. campaigns, trade shows)
  • Respondents: Engineering students and graduates
  • Method: Representative survey of a defined target group

Global Employability Survey

for a French consultancy firm:

  • Time period: 2012, 2013, 2014, 2015
  • Objective: Supporting global employers in international and local recruitment, Supporting universities in their communications with employers and in optimizing their course programmes, Supporting students in selecting a university abroad 
  • Respondents: Human Resources decision makers
  • Countries: Australia, Brazil, Belgium, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Spain, Sweden, South Africa, Switzerland, the Netherlands, Turkey, UK, USA
  • Method: Quantitative online survey (over 2,500 responses)

Website check for the optimisation of the career portal

for a global energy company:

  • Time period: 2011/2012, 2014/2015
  • Evaluation of two career sites before and after the re-launch
  • Respondents: Engineering and business pupils and students
  • Method: Analysis of the sites by the participants (appearance, content and functionality) followed by an on-line survey

Assessment of a European employer brand

for a multinational company operating in the automotive industry

  • Time period: 2011, 2013, 2015
  • Development of a new employer branding strategy. The purpose is to identify the strengths and weaknesses of the employer brand, to compare the performance of the employer brand in different countries and to monitor the performance on campus.
  • Respondents: Students and graduates
  • Countries: Germany, France, Poland and Spain.
  • Quantitative online survey (more than 30,000 responses)

Global Employer Branding Study

for human resources executives around the world

  • Period: 2011, 2013
  • Respondents: Human resources executives
  • The requirements and qualifications of graduates, channels of communication used in human resources, social media use as well as the aims, strategies and budgets of the employer brands of international companies were raised.
  • Personalised on-line survey (1,000 responses)
  • Countries: Australia, Belgium, Brazil, China, Germany, France, Great Britain, Hong Kong, India, Iran, Ireland, Italy, Canada, Malaysia, Mexico, Netherlands, Austria, Russia, Sweden, Switzerland, Singapore, Spain, South Africa, Turkey and the USA.

Study on Employer Brand Perception

for a global company in the aerospace industry

  • Time Period: 2010/11, 2012/13
  • Quantitative survey to optimise an employer’s image globally (online survey with more than 3,000 responses)
  • Factors raised; awareness, attractiveness, criteria in choosing an employer, communication and perception.
  • Respondents: Business and engineering students as well as young professionals.
  • Countries: Brazil, China, Germany, France, Great Britain, India, Middle East, Russia, Spain and the USA.

Global market research project to assess EVP claims

for a leading DAX company

  • Time period: 2010, 2014
  • Testing of selected global potential Employer Value Proposition claims in terms of functionality, association and effect.
  • Respondents: Students and professionals
  • Quantitative online survey (4,000 responses)
  • Countries: Brazil, Japan, Malaysia, Mexico, South Africa, USA and 13 European countries.

Global HR and campus survey

for a French consultancy firm

  • Objectives: To support a global employer with international and local recruitment, analysis of co-operation between universities and employers.
  • Respondents: Human Resources executives
  • Countries: Australia, Belgium, Brazil, China, Germany, France, Great Britain, India, Italy, Japan, Canada, Mexico, Netherlands, Russia, Sweden, Switzerland, Spain, South Africa, Turkey and the USA.
  • Quantitative online survey (2,000 responses)

Desktop Research on campus activity

for a leading company in medical technology

  • Time period: 2010, 2011, 2012
  • Objectives: To define potential target universities based on individual criteria, to develop a roadmap for the systematic construction of a university network.
  • Country: Germany
  • The probable need for recruitment, existing university contacts, relevant disciplines and types of degrees, the number of students in important areas of study, synergies with different target groups and the distance radius and the activities of direct competitors were all determined.

Your contact at trendence

Questions about our specialised studies? Get in touch:


Manja Ledderhos

Senior Account Manager
speaks German, English
phone: +49 30 259 29 88-203

manja.ledderhos(at)trendence.com


Jörn Klick

Senior Account Manager
speaks German, English
phone: +49 30 259 29 88- 205

joern.klick(at)trendence.com